the mind behind

SIMONES SUETSUGU - ceo & founder

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My name is Simone Suetsugu and I grew up in a small town named Ibiuna close to Sao Paulo, Brazil. Ever since I was little, I idolized my Dad who played baseball. To follow in my father’s footsteps, I started to play softball, and fell in love with it. I represented the Brazilian National Team for 14 years and earned a scholarship to play in the USA. After playing and studying for two years in Miami, I transferred to the University of Tennessee at Chattanooga.

I graduated with my Bachelor’s degree in Psychology and decided to share my softball experience through coaching. After Coaching at Drexel University for two years while finishing my Master’s in Sports Management. I found the marketing industry to be refreshing and exciting, but a part of me always wanted to be a business owner. After working for different clients I decided to create Citi Communications. We launched in July of 2016, and I could not be any happier with what we have accomplished.



Our firm takes pride in excelling in our core PR, marketing and web design services. But we also know that a fancy website, a steady stream of “me too” content and social media posts, and the occasional burst of media coverage are not enough to cut through the clutter and connect with your buyer in today’s noisy information marketplace.

Our agency can help you achieve stellar media coverage in a major tech or trade publication, for example. But unless that placement is amplified and showcased to your target audience through account-based strategies, you may not achieve the measurable impact you seek.  Idea Grove has carefully refined our offering to ensure our services work in tandem for maximum impact.